“Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant dangers, safe return doubtful. Honour and recognition in case of success.” 

Advertisement placed by Earnest Shackleton in 1914. This was for an exploration mission to the Artic. 5000 people responded to the ad. 

Reminded me of the promise a startup holds today. A startup in many ways is more than just working on your idea. Its an exploration of yourself as a person, an exploration into a knowledge economy.  Quite similar to being an explorer in the early 1900’s ? Ofcourse, you might crash and burn, lose your shirt, make no money in real terms. But thats the price of a shot at glory and your own thing. 

You also might end up being the founder of the next Apple computer, or YouTube, or Digg. But you wont know that till you get out of that cublicle you’re so comfortable in, will you? 

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