While the US financial markets face their own version of Hurricane Ike and our local financial market slows down, one local sector that has actually grown strong over the last year is E-banking. SBP (The Central Bank of Pakistan) reports that transactions done through internet,phone, and POS (thats when you swipe a credit or debit card say at the store) is strong, healthy and growing.

Well, Ofcourse it is! who wants to carry cash nowadays? and do you want to stand in line in the heat to pay your bills?! I dont, I’d rather just logon to www.whateverbank.com or dial in and pay my bills, save some time and petrol. Still, most banks dont get this, and alot STILL do not have online banking for consumers.  One can only hope the banks wake up the thousands of retail customers they lose everday.  This means something that should be standard for all banks by now, is a compeititve advantage for a few.

Forget usability though. Almost all the online banking services I user (Especially ABN AMRO/RBS) are UN-userfriendly, slow, and painful to get registered on , all with terrible customer service. That i hope will change. Its not difficult..Banks just need a team or just a guy who understands consumers, marketing, technology and business all in one. Hmmmm plenty of MBAs…but very few like that around! ;)

 

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