As managers, CEOs, and coders at technology outsourcing shops, we have to compete on an international level for work with firms from multiple countries. One competitive differentiator we can achieve (instead of just dropping the price) is to build very usable applications. Applications that people will like to and want to use. Hey, thats what makes Apple different from, well, everyone out there.

As a start to raising awareness and moving in this direction, I will be faciliating a discussion on user centered application design this Sunday at the P@SHA career Expo. We will start with a small presentation to get things rolling and then deep dive into discussion and brainstorming.  The aim is to understand the importance of UI to users and how do firms inject a process into their development cycles to better their applications.

When : July 20, 2008, 2 pm - 3 pm
Where: Ambassador 3, Marriott Hotel, Karachi

Along with this, there is also going to be a web development SiG at the event managed by Aleem, so dont miss that. Both SiGs are back to back.

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