Seems like Pakistani enterprises are finally realizing what everyone has known for years : that online is an equal or even better medium than print for marketing and building mindshare on several services, such as credit cards, cellphones, cell phone service, broadband, etc.

In the world of static billboards and quarter page newspaper ads, there are a few companies that have set aside some part of the advertising budget for building an online presence. Some names are HBL, Wateen Mobilink, Ufone, Nokia Pakistan. Mostly they advertise on Yahoo (Google they do, but less), Yahoo Mail, Hotmail, Facebook, and the like. Sure, these are massive companies with huge budgets, but then you also have innovative smaller shops, such as lootmaar advertising on Facebook on and off. For now most companies are doing a “safe” play which means just part of the budget, high end services and enough hedging with traditional media, and just on major websites, which means very high hits.

Lets see  where this goes, for the short term expect to see more localized ads on your typical websites but dont expect this to be a massive wave of change of any sort…

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